Synopsis
This book discusses the unique strategies needed to improve direct marketing techniques and clarifies the differences between direct marketing and conventional advertising. It explains the dynamics of proven successful strategies which readers can apply to each situation. The reader learns how to establish certain formulae and principles in direct marketing by measuring the responses generated by advertisements, phone solicitations and mailings.
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Présentation de l'éditeur
For people who are thinking of starting a mail order business, or those involved in or planning to get into the direct marketing industry, this nuts–and–bolts guide explains the ``how′′ and the ``why′′ of the concepts and the techniques that make direct marketing work. Direct Marketing Success shows why list selection is crucial, and then shows how to do it, how direct mail can dramatically increase sales force efficiency, and how to create winning packages. Written the Direct Marketing Association′s ``Man of the Year′′ for 1985, and AdWeek′s direct marketing columnist.
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Direct Marketing Success: What Works and Why
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
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Paperback. Etat : As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0471513288I2N00
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EUR 6,79
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Direct Marketing Success: What Works and Why
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0471513288I4N00
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EUR 6,79
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Direct Marketing Success: What Works and Why
Edité par
John Wiley & Sons 07/02/1990, 1990
ISBN 10 : 0471513288
ISBN 13 : 9780471513285
Ancien ou d'occasion
Paperback
Vendeur : Bahamut Media, Reading, Royaume-Uni
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Paperback. Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9780471513285
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Direct Marketing Success: What Works and Why
Edité par
John Wiley & Sons, 1990
ISBN 10 : 0471513288
ISBN 13 : 9780471513285
Ancien ou d'occasion
Paperback
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Direct Marketing Success: What Works and Why This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9780471513285
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Direct Marketing Success
Edité par
Wiley, John & Sons, 1985
ISBN 10 : 0471513288
ISBN 13 : 9780471513285
Ancien ou d'occasion
Paperback
Vendeur : Lady Lisa's Bookshop, Chester, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Used: Acceptable. Paperback in average to good condition. Small water stain from page 155 to end, does not effect reading. For people who are thinking of starting a mail order business, or those involved in or planning to get into the direct marketing industry, this nuts-and-bolts guide explains the ``how'' and the ``why'' of the concepts and the techniques that make direct marketing work. Direct Marketing Success shows why list selection is crucial, and then shows how to do it, how direct mail can dramatically increase sales force efficiency, and how to create winning packages. Written the Direct Marketing Association's ``Man of the Year'' for 1985, and AdWeek's direct marketing columnist. This book discusses the unique strategies needed to improve direct marketing techniques and clarifies the differences between direct marketing and conventional advertising. It explains the dynamics of proven successful strategies which readers can apply to each situation. The reader learns how to establish certain formulae and principles in direct marketing by measuring the responses generated by advertisements, phone solicitations and mailings. N° de réf. du vendeur 23777
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EUR 14,40
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