Small Business Management - Couverture souple

Pickle, Hal B.; Abrahamson, Royce L.

Couverture souple

ISBN 10 : 0471517747 ISBN 13 : 9780471517740

Editeur : John Wiley and Sons (WIE), 1989

Synopsis

Organized by functional areas such as marketing and finance, this text presents the techniques and methods used in the day-to-day management of a small business. This edition includes expanded coverage of women entrepreneurs, telemarketing, microcomputers and international marketing.

A propos du livre

Présentation de l'éditeur

This Fifth Edition retains the practice–oriented approach and informal writing style that made the previous editions so popular. Presents the techniques and methods used in the day–to–day running of a small business enterprise, with updated and extended coverage of the business plan and the growing use of microcomputers. Other topics include franchising, operations, marketing and the role of the government.

Détails de l'édition

• Éditeur: John Wiley and Sons (WIE)
• Date d'édition: 1989
• Langue: anglais
• ISBN 10: 0471517747
• ISBN 13: 9780471517740
• Reliure: Broché
• Numéro d'édition: 5
• Nombre de pages: 732
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible