This is a guide to the creation and operation of a home-based business, which covers all aspects of working at home, including: picking the right business, selecting appropriate office equipment, and presenting a professional image, as well as tax, insurance and legal considerations. Special sections discuss financing and computerizing a home-based business; preparing marketing, advertising and promotion programmes; and the carrying out of customer service functions, including how to attract and keep customers.
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Turn your home into a profit center Start, Run, and Profit from Your Own Home–Based Business Second Edition Here is the only hands–on guide you need to set up and operate a profitable an rewarding home–based business. An ideal one–stop reference for the more than 45 million people currently working out of their homes and the countless others interested in doing the same the Second Edition of this classic nuts–and–bolts bestseller features thoroughly revised and updated coverage of all recent advances in home–office technology, the flexibility afforded by "virtual officing," and the broad range of unique opportunities available to today’s entrepreneurs. Count on small–business gurus Gregory and Patricia Kishel for practical, step–by–step advice on every aspect of setting up shop at home from picking the right business and selecting office equipment to presenting a professional image to potential clients and customers. You’ll find out how to:
GREGORY and PATRICIA KISHEL are MBAs, business consultants, and coauthors of several bestselling books on small business. Gregory is director of the Orange County Small Business Development Center. Patricia is a professor at Cypress College. They live in Coto de Caza, California.
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