Creating Value for Customers: Designing and Implementing a Total Corporate Strategy - Couverture souple

Band, William A.

 
9780471525936: Creating Value for Customers: Designing and Implementing a Total Corporate Strategy
Couverture souple
ISBN 10 : 0471525936 ISBN 13 : 9780471525936
Editeur : John Wiley & Sons Inc, 1991

Synopsis

This guide aims to provide tried and tested methods, with full case histories, of how successful companies have analyzed the services they provide and then devised interrelated corporate efforts not just to keep the customer satisfied, but to improve and enhance the corporation/customer relationship. Focusing on product design, marketing, pricing, human resources and service, the book emphasizes a whole company approach to customer care.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
1991
Langue
anglais
ISBN 10 
0471525936
ISBN 13 
9780471525936
Reliure
Broché
Nombre de pages
352
Coordonnées du fabricant
non disponible
Personne responsable
non disponible