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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences - Couverture souple
Synopsis
Book by Shenson Howard L
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Quatrième de couverture
A complete guide to succeeding in today’s burgeoning seminar business from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Successful Seminars & Workshops The adult education business seminars, workshops, classes, conferences is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven–effective, research–based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. You’ll learn:
- How to select a marketable subject and test market any seminar for about $1,000 or less
- How to develop a dynamic program and effective program materials
- How to create a powerful, registration producing marketing strategy and design winning promotional materials
- How to assess promotional effectiveness and fine–tune marketing to increase sales
- How to evaluate and choose where and when to conduct your seminar or workshop
- How to select hotel and conference facilities
- How to price your program to ensure maximum registrations/profitability
- How to develop or obtain program materials and how to add to your profits through back–of–the–room sales of products and services
- How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense
Biographie de l'auteur
HOWARD L. SHENSON, CMC, is an internationally recognized authority on the marketing of seminars, information products, and consulting services. His creative strategies have been responsible for the sale of more than one million seminar registrations. He has written a number of bestselling books, including The Contract and Fee–Setting Guide for Consultants and Professionals and Shenson on Consulting, both published by Wiley.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurJohn Wiley & Sons, Inc
- Date d'édition1990
- ISBN 10 0471527092
- ISBN 13 9780471527091
- ReliureBroché
- Langueanglais
- Nombre de pages288
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
Edité par
John Wiley & Sons, Inc, 1990
ISBN 10 : 0471527092
ISBN 13 : 9780471527091
Ancien ou d'occasion
Couverture souple
Vendeur : Wonder Book, Frederick, MD, Etats-Unis
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Etat : Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. N° de réf. du vendeur V21F-02319
Quantité disponible : 1 disponible(s)
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
Edité par
John Wiley & Sons, Inc, 1990
ISBN 10 : 0471527092
ISBN 13 : 9780471527091
Ancien ou d'occasion
Couverture souple
Vendeur : Wonder Book, Frederick, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : As New. Like New condition. A near perfect copy that may have very minor cosmetic defects. N° de réf. du vendeur T09Q-01011
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
Edité par
John Wiley & Sons, Inc (edition 1), 1990
ISBN 10 : 0471527092
ISBN 13 : 9780471527091
Ancien ou d'occasion
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How to Develop and Promote Successful Seminars and Workshops : The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
Edité par
Wiley & Sons, Incorporated, John, 1991
ISBN 10 : 0471527092
ISBN 13 : 9780471527091
Ancien ou d'occasion
Couverture souple
Edition originale
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How to Develop and Promote Successful Seminars and Workshops : The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
Edité par
Wiley & Sons, Incorporated, John, 1991
ISBN 10 : 0471527092
ISBN 13 : 9780471527091
Ancien ou d'occasion
Couverture souple
Edition originale
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
Edité par
John Wiley & Sons, Inc, 1990
ISBN 10 : 0471527092
ISBN 13 : 9780471527091
Ancien ou d'occasion
Couverture souple
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
Edité par
John Wiley & Sons, Inc, 1990
ISBN 10 : 0471527092
ISBN 13 : 9780471527091
Ancien ou d'occasion
Couverture souple
Vendeur : SecondSale, Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00058921548
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Confere
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Confere
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