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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences - Couverture souple
Synopsis
A complete guide to succeeding in today's burgeoning seminarbusiness--from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & PromoteSuccessful Seminars & Workshops The adult educationbusiness--seminars, workshops, classes, conferences--is one of thefastest growing industries in the country and, for many, extremelyprofitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than onemillion seminar seats, to allow anyone with marketable knowledge tosucceed in the seminar business. You'll learn:
* How to select a marketable subject and test market any seminarfor about $1,000 or less
* How to develop a dynamic program and effective programmaterials
* How to create a powerful, registration producing marketingstrategy and design winning promotional materials
* How to assess promotional effectiveness and fine-tune marketingto increase sales
* How to evaluate and choose where and when to conduct your seminaror workshop
* How to select hotel and conference facilities
* How to price your program to ensure maximumregistrations/profitability
* How to develop or obtain program materials and how to add to yourprofits through back-of-the-room sales of products andservices
* How to creatively select and rent mailing lists, and maximizeyour direct mail response while reducing marketing expense
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
HOWARD L. SHENSON, CMC, is an internationally recognized authority on the marketing of seminars, information products, and consulting services. His creative strategies have been responsible for the sale of more than one million seminar registrations. He has written a number of bestselling books, including The Contract and Fee-Setting Guide for Consultants and Professionals and Shenson on Consulting, both published by Wiley.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Confere
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Confere
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Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.18. N° de réf. du vendeur G0471527092I4N00
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Confere
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
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Paperback. Etat : Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.18. N° de réf. du vendeur G0471527092I4N10
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Confere
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Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.18. N° de réf. du vendeur G0471527092I4N00
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
Edité par
John Wiley & Sons, Inc (edition 1), 1990
ISBN 10 : 0471527092
ISBN 13 : 9780471527091
Ancien ou d'occasion
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How to Develop and Promote Successful Seminars and Workshops : The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
Edité par
Wiley & Sons, Incorporated, John, 1991
ISBN 10 : 0471527092
ISBN 13 : 9780471527091
Ancien ou d'occasion
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How to Develop and Promote Successful Seminars and Workshops : The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
Edité par
Wiley & Sons, Incorporated, John, 1991
ISBN 10 : 0471527092
ISBN 13 : 9780471527091
Ancien ou d'occasion
Couverture souple
Edition originale
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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How to Develop and Promote Successful Seminars and Workshops: The Definitiv e Guide to Creating and Marketing Seminars, Workshops
Edité par
Wiley, US, 1990
ISBN 10 : 0471527092
ISBN 13 : 9780471527091
Ancien ou d'occasion
Paperback
Vendeur : Infinity Books Japan, Tokyo, TKY, Japon
Évaluation du vendeur 3 sur 5 étoiles
Paperback. Etat : Like New. About the book: A complete guide to succeeding in today's burgeoning seminarbusiness--from developing a program and market testing, to pricing,promotion, advertising, and more! How to Develop & PromoteSuccessful Seminars & Workshops The adul t educationbusiness--seminars, workshops, classes, conferences--is one of t hefastest growing industries in the country and, for many, extremelyprofita ble. Now, Howard Shenson shares proven-effective,research-based strategies responsible for filling more than onemillion seminar seats, to allow anyone with marketable knowledge tosucceed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminarfor about $ 1,000 or less * How to develop a dynamic program and effective programmaterials * How to create a powerful, registration producing marketingstrategy and de sign winning promotional materials * How to assess promotional effectiveness and fine-tune marketingto increas e sales * How to evaluate and choose where and when to conduct your seminaror works hop * How to select hotel and conference facilities * How to price your program to ensure maximumregistrations/profitability * How to develop or obtain program materials and how to add to yourprofits through back-of-the-room sales of products andservices * How to creatively select and rent mailing lists, and maximizeyour direct mail response while reducing marketing expens. N° de réf. du vendeur RWARE0000057093
Quantité disponible : 1 disponible(s)
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
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Paperback. Etat : Very Good. How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780471527091
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780471527091
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