Total Business Planning: A Step-By-Step Guide - Couverture souple

Burton, E. James; McBride, W.Blan

Couverture souple

ISBN 10 : 0471528269 ISBN 13 : 9780471528265

Editeur : John Wiley & Sons Inc, 1991

Synopsis

This workbook comes complete with forms for creating your individual business blueprint. It applies to all types of organization, from large multi-product businesses to start-ups - even to charities and non-profit organizations who need a clearer picture of where they are and where they're going. The authors provide step-by-step layout and ready-made forms, which enable the book to be used as a multi-purpose tool suited to new product plans, venture financing, co-ordinated corporate functional plans, and operating unit short term assessment.

A propos du livre

Quatrième de couverture

Total Business Planning: A Step–by–Step Guide integrates strategic, operational, and financial planning in this comprehensive resource. Now completely revised and expanded, this popular business guide answers key questions concerning the preparation and structure of a business plan. With special focus on creative thinking and vision process, it provides methodologies for successfully constructing feasibility studies for new products, building short–term operation plans for business units, and creating plans aimed at the capital markets. Covering the nine levels of the planning process, Total Business Planning addresses such essential topics as vision, philosophy and mission, corporate objectives, tactics and projections, and budgeting. Along with an exhaustive appendix and helpful definitions, you′ll also find a disk with easy–to–use form templates to make the planning job easier.

Biographie de l'auteur

E. JAMES BURTON returned to teaching after more than 16 years of hands–on operation of businesses he started, managed, and sold. Formerly president and founder of Professional Growth Associates, Inc., he is now Professor of Accounting and Executive Director, Jones Chairs of Excellence at Middle Tennessee State University.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 1991
• Langue: anglais
• ISBN 10: 0471528269
• ISBN 13: 9780471528265
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible