The Entrepreneur and Small Business Marketing Problem Solver - Couverture souple

Cohen, William A.

Couverture souple

ISBN 10 : 0471531332 ISBN 13 : 9780471531333

Editeur : John Wiley & Sons Inc, 1991

Synopsis

Every business is in the business of marketing. Yet, lacking key marketing fundamentals, many small businesses and entrepreneurs may shy away from creating a marketing plan or from doing marketing research - at the expence of new business and profits. Others may be convinced that proper marketing is "too mysterious" or is not their "real business". This text, based on the author's "Entrepreneur and Small Business Problem Solver", contains chapters on mail order and government marketing. It explains low-cost ways to conduct market research, analyze the competition, develop a winning marketing plan and more. Complete with helpful forms, tables and step-by-step checklists, the book also explains how to find and introduce a new product, how to price products and services, how to formulate an advertizing campaign and get free publicity, how to develop a superior sales force, make money with trade shows, sell through the mail and develop repeat business.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 1991
• Langue: anglais
• ISBN 10: 0471531332
• ISBN 13: 9780471531333
• Reliure: Broché
• Nombre de pages: 284
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible