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Do-It-Yourself Direct Marketing: Secrets for Small Business - Couverture rigide

Bacon, Mark S.

 
9780471532415: Do-It-Yourself Direct Marketing: Secrets for Small Business
Couverture rigide
ISBN 10 : 047153241X ISBN 13 : 9780471532415
Editeur : John Wiley & Sons Inc, 1991

Synopsis

A guide to direct marketing which uses more than 40 actual advertisements to illustrate the effectiveness of certain techniques. Topics discussed include selecting the market and the media, selling a format, marketing design, doing business with the postal service and customer contact.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Quatrième de couverture

In direct marketing, you don’t have to spend big to make a big impact. This updated, new edition of direct marketing whiz Mark Bacon’s acclaimed nuts–and–bolts guide gives you surefire do–it–yourself methods for waging sophisticated, high–power direct marketing campaigns at a fraction of what it costs the big guys. Thoroughly revised and expanded, this indispensable Second Edition covers all the essentials for success, including:

  • The Internet as a direct marketing channel from setting up Web pages to the latest, cutting–edge technological advances
  • New information on reaching specific target groups
  • How to use all types of direct marketing media mail order, telemarketing, radio/TV, newsletters, end print ads
  • Dealing with the postal service
  • Insider money– and time–saving tips
  • Dozens of examples of complete, "combat–tested" direct marketing packages, letters, forms, and checklists
  • Strategies for identifying market niches, tracking responses, creating a direct–mail database, and much more
The original edition of Do–It–Yourself Direct Marketing was a selection of both Fortune Magazine Book Club and Business Week Book Club. "One of the best books I’ve seen on how the small business person can use direct marketing techniques." Dr. William A. Cohen, author of Building a Mail Order Business

Présentation de l'éditeur

This nuts–and–bolts resource helps small business owners develop marketing techniques tailored to their individual business and financial needs. Packed with time– and money–saving strategies, it covers everything from selecting the appropriate media and markets to creating a mailing list database to tracking responses.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
1991
Langue
anglais
ISBN 10 
047153241X
ISBN 13 
9780471532415
Reliure
Relié
Nombre de pages
288
Coordonnées du fabricant
non disponible
Personne responsable
non disponible