A guide on how to do business around the world, aimed specifically at small businesses. Containing useful information, practical examples and anecdotes, this guide aims to help readers launch their business into the competitive international market.
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"By far, the best book for entrepreneurs the bible for those taking their show on the road. May be the best investment a small firm with international aspirations can make." Entrepreneur Magazine "Any company, small or large, wishing to cash in on international trade could benefit from this well–written, informative book." The Kansas City Times GATT, NAFTA, EEC this alphabet soup of the nineties spells a bright future for companies bold enough to plunge into international waters. And this fully revised and updated edition of the ultimate practical export guide shows how businesses of any size can cash in on these great new opportunities. Internationally recognized trade expert Roger E. Axtell provides all the information you need to start, develop, and sustain a thriving export business, including the ins and outs of international distribution, pricing, language barriers, customs, and protocols. Under Axtell’s guidance, you will learn how to:
ROGER E. AXTELL is Special Assistant to the Governor of Wisconsin on business issues. A former Vice President of Worldwide Marketing for The Parker Pen Company who has spent more than thirty years traveling and living abroad, he is the bestselling author of Do′s and Taboos Around the World, Do′s and Taboos of Hosting International Visitors, and Gestures: The Do′s and Taboos of Body Language Around the World, all available from Wiley.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
EUR 8,64 expédition depuis Etats-Unis vers France
Destinations, frais et délaisVendeur : Better World Books, Mishawaka, IN, Etats-Unis
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