The Complete Direct Marketing Sourcebook: A Step-By-Step Guide to Organizing and Managing a Successful Direct Marketing Program - Couverture souple

Kremer, John

 
9780471553878: The Complete Direct Marketing Sourcebook: A Step-By-Step Guide to Organizing and Managing a Successful Direct Marketing Program

Synopsis

Offers over 70 template charts, forms and sample letters for immediate use for the direct mail campaign. In-depth coverage includes locating prime products; calculating costs and break-even points; obtaining the best printing and advertising values; how to design effective promotions; finding and testing lists; handling shipping delays and refunds and much more.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9780471553861: The Complete Direct Marketing Source Book: A Step-By-Step Guide to Organizing and Managing a Successful Direct Marketing Program

Edition présentée

ISBN 10 :  0471553867 ISBN 13 :  9780471553861
Editeur : John Wiley & Sons Inc, 1992
Couverture rigide