Designed as a handbook for those creating and supervising newspaper and magazine advertising as well as other forms of promotion, this text covers such aspects as telemarketing and mail shots in individual chapters. A detailed checklist is included for each type of promotional activity.
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Vendeur : Library House Internet Sales, Grand Rapids, OH, Etats-Unis
Softcover. Etat : Fair. No Jacket. A nitty-gritty advertising guide to create or supervise successful ad and promotion campaigns. Covers the specifics of magazine and newspaper advertising along with flyers, brochures, direct mail pieces, telemarketing, conventions and trade shows, radio and TV promotions. The mechanics of design, format and production are detailed. Includes a slew of practical checklists. Former library book. Shows more than the usual amount of shelf wear. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Ex-Library. N° de réf. du vendeur 123678208
Quantité disponible : 1 disponible(s)
Vendeur : Richard's Books, Boise, ID, Etats-Unis
Paperback. Etat : Good. COVER HAS CORNER CREASE AND SHELF WEAR. 246 PAGE TEXT HAS LIGHT WEAR. BUSINESS. 7'' X 10''. WE USE BUBBLE MAILERS. N° de réf. du vendeur 032411
Quantité disponible : 1 disponible(s)
Vendeur : GoldBooks, Denver, CO, Etats-Unis
Paperback. Etat : new. New Copy. Customer Service Guaranteed. N° de réf. du vendeur 35F5_10_0471553905
Quantité disponible : 1 disponible(s)