Articles liés à Sales Management: Concepts and Cases

Sales Management: Concepts and Cases - Couverture souple

Dalrymple, Douglas J.; Cron, W.L.

 
9780471572589: Sales Management: Concepts and Cases

Synopsis

This textbook has been revised and updated to include new chapters on accountancy and territory management. It provides an overview of the selling process and describes how to recruit, train and motivate staff, how to plan and budget for promotions and how to forecast sales.

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