Intellectual Property: Licensing and Joint Ventures Profit Strategies - Couverture rigide

Smith, Gordon V.; Parr, Russell L.

Couverture rigide

ISBN 10 : 0471574457 ISBN 13 : 9780471574453

Editeur : John Wiley & Sons Inc, 1993

Synopsis

Explains how companies can exploit their intellectual property - patents, trademarks, copyrights and name brands - through licensing and joint venture arrangements. The text provides practical tools for evaluating the investment aspects and demonstrates how to derive the appropriate royalty rates.

A propos du livre

Présentation de l'éditeur

Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The intellectual property owners need to know how to exploit their product to the fullest extent. (This book is supplemented annually.)

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 1993
• Langue: anglais
• ISBN 10: 0471574457
• ISBN 13: 9780471574453
• Reliure: Relié
• Nombre de pages: 432
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible