Explains how companies can exploit their intellectual property - patents, trademarks, copyrights and name brands - through licensing and joint venture arrangements. The text provides practical tools for evaluating the investment aspects and demonstrates how to derive the appropriate royalty rates.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The intellectual property owners need to know how to exploit their product to the fullest extent. (This book is supplemented annually.)
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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