Japanese Maverick: Success Secrets of Canon's God of Sales - Couverture rigide

Kraar, Louis; Takikawa, Seiichi

 
9780471580119: Japanese Maverick: Success Secrets of Canon's God of Sales
Couverture rigide
ISBN 10 : 0471580112 ISBN 13 : 9780471580119
Editeur : John Wiley & Sons Inc, 1993

Synopsis

This volume reveals how Seiichi Takikawa, the President of Canon's Sales Department, helped to make Canon a successful international corporation. The traditional Japanese business style is based on conformism, whereas Takikawa's approach has been essentially entrepreneurial. The book tells the story of such events as the launch of the AE-1 camera on American network television - sparking another major business triumph. It describes how Takikawa succeeded in selling IBM and Apple computers to the supposedly impenetrable Japanese market. The insightful account reveals the secrets of a man who advocates that "selling is a science".

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Éditeur
John Wiley & Sons Inc
Date d'édition
1993
Langue
anglais
ISBN 10 
0471580112
ISBN 13 
9780471580119
Reliure
Relié
Nombre de pages
208
Coordonnées du fabricant
non disponible
Personne responsable
non disponible