Using case studies from ten different industries, this guide's approach aims to benefit independent consultants working in areas ranging from advertising to engineering to money management. With input from some of the most successful consultants in each field, this manual shows how to take advantage of the new opportunities afforded by corporate downsizing. Including how to generate leads and write a proposal, how to set fees, and how to structure a contract, this book also provides sample proposals, letters, reports, contracts, fee charts and brochures
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The author interviewed nearly a dozen of the most successful consultants in the country to provide indispensable advice on fee–setting, contracts, proposal writing and client communication. Features authentic case histories from 10 diverse industries––financial, accounting, data processing, law, marketing, money management, engineering, direct mail, advertising and management consulting––to give readers a practical, how–to look at consulting.
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