The Portable MBA in Strategy - Couverture rigide

Fahey, Liam; Randall, Robert M.

Couverture rigide

ISBN 10 : 0471584983 ISBN 13 : 9780471584988

Editeur : John Wiley & Sons Inc, 1994

Synopsis

Strategic management and planning is no longer the province of directors, but falls equally on the shoulders of middle managers. This volume offers the insights of top strategic thinkers from leading US business schools, including Harvard, Northwestern, Dartmouth, Stanford, Michigan, Wharton and the Cranfield School of Management in England. From tackling issues of corporate, business and global strategy to analyzing industrial, technological and organizational factors, the volume defines the current terms involved and offers practical suggestions for implementing strategies in any business environment. The "Portable MBA" series has been developed to cover the range of business functions in a typical MBA course. Each book offers practical overviews of insights and information needed for the MBA programmes. Although not specifically designed as a course book, each book relates to part of a typical MBA course.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 1994
• Langue: anglais
• ISBN 10: 0471584983
• ISBN 13: 9780471584988
• Reliure: Relié
• Nombre de pages: 496
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible