The New Competitor Intelligence: The Complete Resource for Finding, Analyzing, and Using Information About Your Competitors - Couverture rigide

Fuld, Leonard M.

 
9780471585084: The New Competitor Intelligence: The Complete Resource for Finding, Analyzing, and Using Information About Your Competitors

Synopsis

How to find and use the up-to-the-minute intelligence you need to win your fight for market share and glory! How do I analyze a private company's true costs? When does the competition plan to roll out its new product and in what quantity? What are our customers' long-term strategies? What new technologies or products does the competition have on its drawing boards? The New Competitor Intelligence shows where you can get the answers to these and most other questions you have about what the competition is up to. Learn, through easy-to-use techniques, how to analyze competitor information from the many print, database, and CD-ROM sources described in this book.

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Autres éditions populaires du même titre

9780471585091: The New Competitor Intelligence: The Complete Resource for Finding, Analyzing, and Using Information about Your Competitors

Edition présentée

ISBN 10 :  0471585092 ISBN 13 :  9780471585091
Editeur : John Wiley & Sons Inc, 1994
Couverture souple