138 Quick Ideas to Get More Clients - Couverture rigide

Shenson, Howard L.; Wilson, Jerry R.

Couverture rigide

ISBN 10 : 0471589527 ISBN 13 : 9780471589525

Editeur : John Wiley & Sons Inc, 1993

Synopsis

Provides a large number of tips on the establishment and cultivation of a client base. The guide explains how to establish fees that maximize income, how to raise income with only a small commitment to creative marketing, and how to make old clients generate new referrals.

A propos du livre

Quatrième de couverture

"This book is filled with current, relevant and power–packed ideas for immediate and long–range application." Naomi Rhode President, National Speakers Association Vice President, Smart Practice Now the "consultant’s consultant" shows how you can raise your income by more than 30% You can have all the skills in the world in your profession, but if you don’t consistently market yourself in today’s increasingly competitive environment, you’re not going to maximize your business potential. That’s just part of Howard Shenson and Jerry Wilson’s message in 138 Quick Ideas to Get More Clients, a uniquely practical guide that’s designed to give you the motivation to sell your services and the easy–to–implement strategies that can help you do it successfully. This portable guide provides you with a wealth of field–tested ideas that you can easily incorporate into your own marketing plans, including ways to:

• Enhance your stature within the profession
• Turn research efforts into a means of building your client base
• Become more accessible to current and potential clients
• Obtain the support and aid of influential professionals
• Tap your present client base to increase referrals
• Set fees that increase your income without alienating clients

And these are just a handful of the dozens and dozens of ways you can generate more leads and turn them into paying customers!

Biographie de l'auteur

HOWARD L. SHENSON, recently deceased, was the author of several highly popular professional handbooks, including the bestselling Shenson on Consulting, The Contract and Fee–Setting Guide for Consultants and Professionals, and How to Develop and Promote Successful Seminars and Workshops. JERRY R. WILSON is an internationally known consultant and Certified Professional Speaker and is the author of the highly acclaimed book Word–of–Mouth Marketing.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 1993
• Langue: anglais
• ISBN 10: 0471589527
• ISBN 13: 9780471589525
• Reliure: Relié
• Nombre de pages: 176
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible