Service Success!: Lessons from a Leader on How to Turn Around a Service Business - Couverture rigide

Kaplan, Daniel I.; Reiser, Carl

 
9780471591290: Service Success!: Lessons from a Leader on How to Turn Around a Service Business

Synopsis

Singled out by Fortune and The New York Times as a remarkable manager, Dan Kaplan has pioneered a revolutionary new system for measuring service quality to help managers keep track of intangibles in a service business. Provides a straightforward, practical case study of managing for excellence along with invaluable insight into the potentials and limitations inherent in the management systems under which organizations operate.

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