Providing incisive analyses of the most recent marketing advances, this study summarizes the latest research and the best practices from industry, illustrating innovation which works successfully and marketing practices that have failed. The "Portable MBA" series has been developed to cover the core curriculum of a typical MBA course. Each volume offers practical overviews of insights and information needed for the MBA programmes. Although not specifically designed as a course book, each book provides comprehensive coverage of primary business functions.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Vendeur : Once Upon A Time Books, Siloam Springs, AR, Etats-Unis
Hardcover. Etat : Good. This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear . N° de réf. du vendeur mon0001111596
Quantité disponible : 1 disponible(s)
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Etat : Very Good. 1st Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 15422759-75
Quantité disponible : 2 disponible(s)
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0471595764I4N00
Quantité disponible : 1 disponible(s)
Vendeur : medimops, Berlin, Allemagne
Etat : very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. N° de réf. du vendeur M00471595764-V
Quantité disponible : 1 disponible(s)
Vendeur : Wonder Book, Frederick, MD, Etats-Unis
Etat : Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. N° de réf. du vendeur S20B-03631
Quantité disponible : 1 disponible(s)
Vendeur : a2zbooks, Burgin, KY, Etats-Unis
Softcover. Etat : Very Good. Etat de la jaquette : Very Good. very good condition copy, very good DJ, some wear to DJ and book edges from storage. text appears to be clean. Text body appears to be clean, and free from previous owner annotation, underlining and highlighting. Quantity Available: 1. Shipped Weight: Under 1 kilo. ISBN: 0471595764. ISBN/EAN: 9780471595762. Pictures of this item not already displayed here available upon request. Inventory No: 1561022402. N° de réf. du vendeur 1561022402
Quantité disponible : 1 disponible(s)
Vendeur : David Hallinan, Bookseller, Columbus, MS, Etats-Unis
Second printing of the first edition (per publisher's number line upon copyright page). xiv, 319 pages. Hardcover; H 26cm x L 18.25cm. Dust jacket lightly rubbed. Black cloth spine with black boards, mild flaking to bright gilt stamped spine lettering. A bright and clean near fine copy in a near fine dust jacket. ISBN 0471595764. N° de réf. du vendeur PXZP-20663
Quantité disponible : 1 disponible(s)
Vendeur : Hamelyn, Madrid, M, Espagne
Etat : Muy bueno. : Este libro explora cómo aplicar el nuevo concepto de marketing para crear una empresa orientada al cliente. Frederick E. Webster Jr. combina la investigación académica con ejemplos de las mejores prácticas en gestión, ofreciendo una perspectiva estratégica sobre lo que funciona y lo que no en las culturas de marketing corporativo. El libro incluye ejemplos de empresas líderes americanas y japonesas, centrándose en la interrelación entre la cultura corporativa, la orientación al cliente y el rendimiento empresarial. EAN: 9780471595762 Tipo: Libros Categoría: Negocios y Economía Título: Market-Driven Management Autor: Frederick E. Webster Jr. Editorial: John Wiley & Sons Inc Idioma: en Páginas: 336 Formato: tapa dura. N° de réf. du vendeur Happ-2025-01-28-357e5917
Quantité disponible : 1 disponible(s)
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780471595762. N° de réf. du vendeur 9279271
Quantité disponible : 1 disponible(s)
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780471595762. N° de réf. du vendeur 9440928
Quantité disponible : 1 disponible(s)