Articles liés à Marketing Management - Text and Cases
Synopsis
Noted for its numerous cases, this comprehensive textbook focuses on all aspects of planning, co-ordinating and executing marketing strategy. It includes the main terms and concepts associated with marketing management, as well as a wide range of cases which provide readers with opportunities to apply what they have learned by solving realistic marketing problems. As such, it can be used on both marketing management and marketing strategy courses at undergraduate and particularly MBA levels. Coverage of marketing research, cases on consumer products and foreign companies doing business in the USA, and three new chapters addressing competitive analyses and product positioning, direct marketing and sales promotion are integrated throughout the book.
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Marketing Management
Edité par
John Wiley and Sons Ltd, Santa Barbara [Calif.], 1995
ISBN 10 : 0471600024
ISBN 13 : 9780471600022
Ancien ou d'occasion
Couverture souple
Vendeur : Infinity Books Japan, Tokyo, TKY, Japon
Évaluation du vendeur 2 sur 5 étoiles
Etat : Good. N° de réf. du vendeur RWARE0000005448
Quantité disponible : 1 disponible(s)
Image d'archives
Marketing Management
Edité par
John Wiley and Sons Ltd, 1995
ISBN 10 : 0471600024
ISBN 13 : 9780471600022
Ancien ou d'occasion
paperback
Vendeur : Mispah books, Redhill, SURRE, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
paperback. Etat : Acceptable. Acceptable. book. N° de réf. du vendeur ERICA82304716000242
Quantité disponible : 1 disponible(s)