Marketing Management - Text and Cases - Couverture rigide

Dalrymple, Douglas J.; Parsons, Leonard J.

Couverture rigide

ISBN 10 : 0471601659 ISBN 13 : 9780471601654

Editeur : John Wiley & Sons Inc, 1990

Synopsis

This comprehensive text/casebook focuses on all aspects of planning, co-ordinating and executing marketing strategy, and this 5th edition takes a more international approach, placing greater emphasis on the customer. It features two new chapters on service marketing and international marketing and includes 46 detailed cases (of which 25 are new to this edition). The cases range from 6 to 20 pages in length and include extensive exhibits to facilitate analysis. Lotus 1-2-3 templates, a forecasting program, and data for doing SPSS analysis are also available for use on some of the cases.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 1990
• Langue: anglais
• ISBN 10: 0471601659
• ISBN 13: 9780471601654
• Reliure: Relié
• Numéro d'édition: 5
• Nombre de pages: 972
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible