This practical guide explains the marketing concepts, strategies and techniques that have helped today's fastest growing companies catapult to the top of their field. It offers "fast growth formulas" for business owners and corporate managers who want their operation to achieve growth and profits. Interviews with Chief Executive Officers from over 250 companies complement this account which aims to give readers everything they need to know to employ a wide range of growth-oriented strategies and techniques, such as acquisitions, divestitures, mergers, strategic planning exercises and matrix management. The book also explains how to discover and capitalize on niche areas of growth, with examples of niche-market companies like L.L. Bean, Ben & Jerry's Homemade Inc., and Royal Silks.
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Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0471602493I4N00
Quantité disponible : 1 disponible(s)
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0471602493I4N00
Quantité disponible : 1 disponible(s)
Vendeur : MW Books Ltd., Galway, Irlande
First Edition. Fine cloth copy in an equally fine dw. Remains particularly and surprisingly well-preserved; tight, bright, clean and sharp-cornered. ; 268 pages; Description: xiii, 268 p. ; 24 cm. Subjects: Corporations --United States --Growth --Case studies. Entrepreneurship --United States --Case studies. Success in business --United States --Case studies. 1 Kg. N° de réf. du vendeur 15160
Quantité disponible : 1 disponible(s)
Vendeur : MW Books, New York, NY, Etats-Unis
First Edition. Fine cloth copy in an equally fine dw. Remains particularly and surprisingly well-preserved; tight, bright, clean and sharp-cornered. ; 268 pages; Description: xiii, 268 p. ; 24 cm. Subjects: Corporations --United States --Growth --Case studies. Entrepreneurship --United States --Case studies. Success in business --United States --Case studies. 1 Kg. N° de réf. du vendeur 15160
Quantité disponible : 1 disponible(s)
Vendeur : BennettBooksLtd, Los Angeles, CA, Etats-Unis
Hardcover. Etat : New. In shrink wrap. Looks like an interesting title! N° de réf. du vendeur Q-0471602493
Quantité disponible : 1 disponible(s)