Articles liés à Global Strategic Management: The Essentials

Global Strategic Management: The Essentials - Couverture souple

Wortzel, Heidi Vernon; Wortzel, Lawrence H.; Vernon-Wortzel, Heidi

 
9780471617884: Global Strategic Management: The Essentials

Synopsis

This collection of essays addresses central issues in the management of multinational and global corporations, an area of growing importance in the current age of restructuring, feverish competition and political upheaval. Revised for this edition, the book focuses on the changing working environment in which managers now function. Further, it examines the new and more sophisticated tools that will be needed in marketing, production, finance and control, and research and development in order to remain competitive.

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