Streetsmart Marketing - Couverture souple

Slutsky, Jeff

Couverture souple

ISBN 10 : 0471618829 ISBN 13 : 9780471618829

Editeur : John Wiley & Sons Inc, 1989

Synopsis

Written for small business owners and managers, this guide explains methods of effective marketing at low costs. It shows how to out-think the competition without out-spending them, and provides case studies of successful publicity campaigns.

A propos du livre

Présentation de l'éditeur

A ``how–to′′ guide to low–cost, effective marketing for small businesses and franchises. Shows you how to out–think the competition without out–spending them. Includes case histories of successful low–cost publicity campaigns that make for lively reading. Includes a wealth of tips on how to get press coverage without paying for it, increase sales through ``grass–roots′′ marketing, get publicity exposure by promoting charities, manage inexpensive promotions with the help of local organizations, and negotiate the best possible local radio, television, newspaper, or outdoor advertising deal.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 1989
• Langue: anglais
• ISBN 10: 0471618829
• ISBN 13: 9780471618829
• Reliure: Broché
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible