The Marketer's Guide to Public Relations: How Today's Top Companies Are Using the New P.R. to Gain a Competitive Edge - Couverture rigide

Harris, Thomas L.

 
9780471618850: The Marketer's Guide to Public Relations: How Today's Top Companies Are Using the New P.R. to Gain a Competitive Edge
Couverture rigide
ISBN 10 : 0471618853 ISBN 13 : 9780471618850
Editeur : John Wiley & Sons Inc, 1991

Synopsis

This guide covers the "new PR", which plays a critical marketing role in many of today's most innovative and successful companies. It explores the latest techniques in profit-building public relations, from sports and events sponsorship and cause-related marketing to movie and media exposures, together with a host of methods for launching new products. The book shows why public relations have become a vital part of the marketing mix, and explains how to set up a marketing PR plan, develop focused themes and integrate PR into the overall marketing strategy. Case studies are included, featuring American companies such as Disney, Ford, IBM, Sony, Coca-Cola, Procter & Gamble, McDonalds and Mattel.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
1991
Langue
anglais
ISBN 10 
0471618853
ISBN 13 
9780471618850
Reliure
Relié
Nombre de pages
320
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780471579625: The Marketer's Guide to Public Relations: How Today's Companies Are Using the New Pr to Gain a Competitive Edge

Edition présentée

ISBN 10 :  0471579629 ISBN 13 :  9780471579625
Editeur : John Wiley & Sons Inc, 1993
Couverture souple