Articles liés à Strategic Management: Text and Cases

Strategic Management: Text and Cases - Couverture rigide

Boseman, F.Glenn; Phatak, Arvind; Schellenberger, R.E.

 
9780471618911: Strategic Management: Text and Cases
Couverture rigide
ISBN 10 : 0471618918 ISBN 13 : 9780471618911
Editeur : John Wiley & Sons Inc, 1989

Synopsis

This volume contains six chapters and 39 cases which cover the essentials of strategic management. Over half of the cases in this second edition are new, representing different industries and company sizes, including manufacturing, mining, service, and finance. It incorporates a clinical-diagnostic framework for the SWOT (strengths, weaknesses, opportunities, threats) method of case analysis. Each chapter contains citations (updated for this edition) drawn from financial periodicals such as "Business Week" and "The Wall Street Journal". The previous edition of this book was published in 1986.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
1989
Langue
anglais
ISBN 10 
0471618918
ISBN 13 
9780471618911
Reliure
Relié
Numéro d'édition
2
Nombre de pages
860
Coordonnées du fabricant
non disponible
Personne responsable
non disponible