Increasing Revenue from Your Clients - Couverture rigide

Connor, Richard A.

 
9780471620525: Increasing Revenue from Your Clients

Synopsis

This book describes a client-centered marketing approach to produce and protect revenue. It shows how to retain clients, sell additional services to them, and how to protect revenue obtained from clients that may be targeted by more aggressive firms. The author discusses how to develop client retention plans and strategies for re-establishing relations with former clients, and reveals how to build marketing into your consultation engagement procedures.

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