Telephone Survey Methodology - Couverture rigide

 
9780471622185: Telephone Survey Methodology

Synopsis

Offering the first major summary of research developments in telephone surveys, this volume covers all important developments in household telephone-survey methods, including results from the US, Europe, and Australia. It discusses commercial survey settings, academic survey research, and government statistical agencies. In-depth reviews of methodology are presented, including choice of target population, sample design, questionnaire construction, interviewing techniques, measurement error issues, and nonresponse characteristics. Administrative issues in telephone surveys are also described, together with the latest techniques in computer-assisted telephone interviewing. The book contains a comprehensive, international bibliography of the telephone survey methodology literature.

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Présentation de l'éditeur

Noted survey experts present recent developments in telephone survey techniques from around the world, describing work in commercial settings, academic research, and governmental statistical agencies. There are reports from the United States, several European countries, and Australia on trends in coverage of household populations, effects due to mode of data collection, and the state of the art in technology. Also covered are choice of target population, sample design, questionnaire construction, interviewing techniques, measurement error issues, nonresponse characteristics, administrative issues, and the use of Computer Assisted Telephone Interviewing (CATI). Includes in–depth reviews of the literature.

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