Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results - Couverture souple

Holtz, Herman R.

Couverture souple

ISBN 10 : 0471632279 ISBN 13 : 9780471632276

Editeur : John Wiley & Sons Inc, 1988

Synopsis

This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct-mail and newsletters, with samples of successful copy writing in each area. The text also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendices review available desktop publishing hardware and software, and there is a reference listing of periodicals and other books on desktop publishing.

A propos du livre

Présentation de l'éditeur

This guide shows how to develop sales and promotional pieces in–house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct–mail, and newsletters––with samples of successful copy writing in each area. Holtz also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendixes review available desktop publishing hardware and software, and there is a reference listing of periodicals and other books on desktop publishing.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 1988
• Langue: anglais
• ISBN 10: 0471632279
• ISBN 13: 9780471632276
• Reliure: Broché
• Nombre de pages: 250
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible