Articles liés à Marketing Theory

Marketing Theory - Couverture souple

Sheth, Jagdish N.

 
9780471635277: Marketing Theory
Couverture souple
ISBN 10 : 0471635278 ISBN 13 : 9780471635277
Editeur : John Wiley & Sons, 2007

Synopsis

This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom-cited works. Graduate students and marketing professionals will find this a stimulating and practical work.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Jagdish N. Sheth is the Charles H. Kellstadt Professor of Marketing at the Goizueta Business School of Emory University. He was a prominent member of the core team during the initial years of the Indian Institute of Management Calcutta, the first Indian Institute of Management. David M. Gardner is the author of Marketing Theory: Evolution and Evaluation published by Wiley.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons
Date d'édition
2007
Langue
anglais
ISBN 10 
0471635278
ISBN 13 
9780471635277
Reliure
Broché
Nombre de pages
248
Coordonnées du fabricant
non disponible
Personne responsable
non disponible