Retailing Management - Couverture rigide

Davidson, William R.; Etc.; Sweeney, D.; Stampfl, R.

Couverture rigide

ISBN 10 : 0471635782 ISBN 13 : 9780471635789

Editeur : John Wiley and Sons (WIE), 1988

Synopsis

The 6th edition of this standard text in the field has been updated to provide a comprehensive introduction to first- and second-year students of retailing. Professional management of multi-unit retailing institutions is stressed and emphasis is placed on the importance of financial and marketing strategies for profitability. Detailed case studies give readers real-world examples of business at work taken from actual Management Horizons' consulting work. The text contains more statistics, data and teachable and testable material than before, and includes material on site location and store layout and design. The previous edition of this book was published in 1984.

Détails de l'édition

• Éditeur: John Wiley and Sons (WIE)
• Date d'édition: 1988
• Langue: anglais
• ISBN 10: 0471635782
• ISBN 13: 9780471635789
• Reliure: Relié
• Numéro d'édition: 2
• Nombre de pages: 896
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible