Management Mistakes and Successes - Couverture souple

Hartley, Robert F.

 
9780471662020: Management Mistakes and Successes

Synopsis

Even the biggest names in business make management mistakes, and sometimes with enormous consequences. But now you can learn from their blunders, examine how they respond to adversity, and uncover the secrets of their successes. In this Eighth Edition of his best-selling casebook, Robert Hartley has once again compiled a collection of play-by-play analyses of the actual decisions and practices that led to major management setbacks, comebacks, crises, and triumphs at top corporations. These real-life war stories are packed with practical tips and insider insights that will serve you throughout your career.

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Présentation de l'éditeur

This is a successful casebook that presents contrasting cases of management mistakes and successes, providing insights into the art of managerial decision–making.
∗ Covers the importance of public image, the need for focused growth, the power of judicious imitation, and prudent crisis management.

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