Business Ethics: Mistakes and Successes - Couverture souple

Hartley, Robert F. F.

Couverture souple

ISBN 10 : 0471663735 ISBN 13 : 9780471663737

Editeur : Wiley, 2004

Synopsis

In today's business climate, firms need to be wary of practices that may provoke criticism and scandals. Investigative reporters, eager lawyers, and zealous governmental agencies are lurking in the wings. These lessons of the past give you an inside look at some of the biggest mistakes of recent history. You can ponder not only how they might have been avoided, but also how their resolution might have been better handled. Robert Hartley, author of the popular Marketing and Management Mistakes and Successes books, brings you face-to-face with major players and the temptations, crises, and torments they experienced. Thought-provoking discussion questions, role-playing exercises, and debates present you with key ethical concerns that may help you avoid similar situations in your own career.

A propos du livre

À propos de l'auteur

Bob Hartley is Professor Emeritus at Cleveland State university's College of Business. There he taught a variety of undergraduate and graduate courses in management, marketing, and ethics. Prior to that he was at the University of Minnesota and George Washington University. His MBA and Ph.D. are from the University of Minnesota, with a BBA from Drake University.
Before coming into academia, he spent thir5teen years in retailing with the predecessor of Kmart (S.S. Kresge), J.C. Penney, and Dayton-Hudson and Target. Positions held included store management, central buying and merchandise management.
His first textbook, Marketing; Management and Social Change, was published in 1972. It was ahead of its time in introducing social and environmental issues to the study of marketing. Other books, Retailing, Sales Management, and Marketing Research, Followed.
In 1976, the first Marketing Mistakes Supplemental book was published, and brought a new approach to case studies: student-friendly books, and ones more relevant to career enhancement that existing books, In 1983, Management Mistakes was published. These books are now in the 9th and 8th editions respectively, and have been widely translated. In 1992, Professor Hartley wrote Business Ethics Violations of the Public Trust, which was the predecessor to this Business Ethics Mistakes and Successes. He is listed in Who's Who in America, and Who's Who in the World.

Détails de l'édition

• Éditeur: Wiley
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 0471663735
• ISBN 13: 9780471663737
• Reliure: Broché
• Nombre de pages: 363
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne