On Target: How the World's Hottest Retailer Hit a Bull's-eye - Couverture souple

Rowley, Laura

Couverture souple

ISBN 10 : 0471667293 ISBN 13 : 9780471667292

Editeur : John Wiley & Sons Inc, 2009

Synopsis

The first behind--the--scenes look at the stunning success of Americaa s hippest discount retailer Founded in 1962 by Minnesota--based department store Daytona s, Target has grown to become Americaa s second most profitable retailer behind Wal--Mart. On Target is the first in--depth look at the business leaders and strategies that made Target such a runaway success. The companya s easily recognizable red--and--white logo, youthful television advertisements, and upscale partnerships--with designers like Michael Graves, Mossimo, and Todd Oldham--have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle-- and upper--income families across the country. In On Target, award--winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Targeta s story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bulla s--eye. Laura Rowley (Maplewood, NJ) is an award--winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.

A propos du livre

À propos de l?auteur

LAURA ROWLEY is a journalist specializing in business. She is the personal finance columnist for Self magazine and a former producer/reporter for CNN business news. She reported on air for Your Money and Business Unusual, profiling numerous Fortune 500 companies. Her freelance work has appeared in the New York Times, Parents, and other publications. Visit her Web site at www.laurarowley.com.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 0471667293
• ISBN 13: 9780471667292
• Reliure: Broché
• Nombre de pages: 224
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible