Research Methods For Business: A Skill-Building Approach - Couverture rigide

Sekaran, Uma S.

 
9780471718093: Research Methods For Business: A Skill-Building Approach

Présentation de l'éditeur

Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book.
∗ The issues in cross–national research in sampling and data collection are thoroughly discussed.
∗ The qualitative–quantitative aspects of research are brought together through a case study on the final chapter.

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