Electronic Commerce: Strategies and Models for Business-To-Business Trading - Couverture rigide

Timmers, Paul

Couverture rigide

ISBN 10 : 0471720291 ISBN 13 : 9780471720294

Editeur : John Wiley & Sons Ltd, 1999

Synopsis

This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.

A propos du livre

Revue de presse

"Because so much of the Internet is new, much of the work is predictive, though Dr. Timmers grounds the issues in applicationsof the Internet by existing companies. The book comprises a rich mix of the theoretical along with numerous case studies." ––Bruce McWilliams , ,
"One of the most helpful features of this book is the flexible approach to forecasting the future of B2B e–commerce . . . . Sections I would particularly recommend are those on disintermediation and on the convergence of B2B and B2C markets . . . My hot tip? If you can′t plough through the whole book, the last two pages are a useful summary –and don′t miss out on the case studies." ––Margaret Morrison, Knowledge Specialist in the area of Electronics and High–Tech, Anderson Consulting
"This book is a very good and systematic guide from key and successful B2B stories, to generic business models, to global marketing and branding, to technical guidance and finally to business–business vision. A MUST – HAVE BOOK for managers and practitioners of B–B commerce at the right time with the right quality." ––Vaggelis Ouzounis,
"... gives an excellent grounding into business to business internet trading. If you are interested in this subject then buy this book." ––Graham Hutton, Consultant in Strategy and e–business, Strategy, May 2000
"Business to business e–commerce is a revolution because of the profound impact it has on the way businesses are run... a valuable contribution to all of those who want to analyse the business–to–business developments in both Europe and America. When you read this book you are convinced that, re–phrasing Shakespeare, ′B–2–B, or not to be; that is the question′" ––Erkki Liikanen, Member of the European Commision, Enterprise and Information Society

"This is a book that actually does what it promises. This book unravels the hype into digestible chunks."
( Supply Management, 2nd November 2000)

"...Electronic Commerce is worth its weight in gold. This is one of very few books to focus solely on business–to–business trading on the Internet."
(Internet Works, November 2000)

"excellent basic guide"
(Long Range Planning, Vol. 34, 2001)

Détails de l'édition

• Éditeur: John Wiley & Sons Ltd
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 0471720291
• ISBN 13: 9780471720294
• Reliure: Relié
• Nombre de pages: 288
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible