Making Innovation Pay: People Who Turn IP Into Shareholder Value - Couverture rigide

 
9780471733379: Making Innovation Pay: People Who Turn IP Into Shareholder Value
Couverture rigide
ISBN 10 : 0471733377 ISBN 13 : 9780471733379
Editeur : Wiley, 2006

Synopsis

Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R&D, and increased shareholder value? This reader-friendly book focuses on ten companies and managers/advisors who have successfully implemented wealth-generating patent programs--and shows you how you can do it too.

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À propos de l?auteur

BRUCE BERMAN is President of Brody Berman Associates, Inc. in New York, a management consulting and communications firm that works closely with innovation-based businesses, investors and assets. Bruce has implemented marketing and business development programs on behalf of more than 200 businesses and IP owners worldwide. He is editor and contributing author of Hidden Value: Profiting from the Intellectual Property Economy and From Ideas to Assets: Investing Wisely in Intellectual Property (Wiley), which has been translated into Japanese.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Wiley
Date d'édition
2006
Langue
anglais
ISBN 10 
0471733377
ISBN 13 
9780471733379
Reliure
Relié
Nombre de pages
224
Éditeur
Berman Bruce
Coordonnées du fabricant
JOSSEY-BASS
https://www.wiley.com/en-us

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