Presenting Statistics: A Manager's Guide to the Persuasive Use of Statistics - Couverture souple

Witzling, Lawrence P.; Greenstreet, Robert C.

 
9780471803072: Presenting Statistics: A Manager's Guide to the Persuasive Use of Statistics

Synopsis

This is a self-teaching work for technical and managerial professionals and upper level students needing to strengthen their presentation skills with graphs and data, and as such the material is organized into chapters by type of information communication needs, not by statistical topics. A broad spectrum of careers and disciplines is covered including business, public policy and social sciences.

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Présentation de l'éditeur

Here is a guide to presenting statistical information. Provides a variety of techniques for presenting complex data, analyses and arguments, clearly and effectively, to decision–makers and offers several approaches, appropriate for different target audiences. Describes the use of statistical descriptions, maps and spatial statistics, costs and presentation style.

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