Making Strategy Work: How Senior Managers Produce Results - Couverture rigide

Hamermesh, Richard G.

 
9780471803195: Making Strategy Work: How Senior Managers Produce Results
Couverture rigide
ISBN 10 : 0471803197 ISBN 13 : 9780471803195
Editeur : John Wiley & Sons Inc, 1986

Synopsis

This book addresses the ways in which top executives use strategic planning to produce results in their companies. It is not just a theoretical description of strategy or planning, but is based on the experiences that over twenty companies have had in using the techniques of portfolio planning. The author shows how strategy is shaped by the CEO's agenda, financial constraints, administrative considerations and the portfolio analysis. The presentation is well illustrated by detailed case studies of General Electric, Memorex and the Dexter Corporation.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Richard G. Hamermesh is the author of Making Strategy Work: How Senior Managers Produce Results, published by Wiley.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
1986
Langue
anglais
ISBN 10 
0471803197
ISBN 13 
9780471803195
Reliure
Relié
Nombre de pages
246
Coordonnées du fabricant
non disponible
Personne responsable
non disponible