Articles liés à Infotrends: Profiting from Your Information Resources

Infotrends: Profiting from Your Information Resources - Couverture rigide

Marchand, Donald A.; Horton, Forest W.

 
9780471816805: Infotrends: Profiting from Your Information Resources

Synopsis

This guide to capitalizing on new information technologies, surveys opportunities presented by changing trends in telecommunications and office automation technology, and cites examples of moneymaking ideas using a company's existing databases and expertise. Actual examples from well-known companies are quoted, and a multitude of ideas that managers can use right away - from retraining employees using video disks to letting customers tap into a company's database are also offered.

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