Management Mistakes - Couverture souple

Hartley, Robert F.

Couverture souple

ISBN 10 : 0471817007 ISBN 13 : 9780471817000

Editeur : John Wiley & Sons Inc, 1986

Synopsis

These cases represent classic management mistakes, some of which have been widely publicized. For example, the Edsel case is perhaps the most widely known of all time. A variety of firms, industries, problems, and mistakes are presented. Most of the firms and enterprises are familiar to you - for example, Gillette, STP Corporation, the World Football League, Coors Beer, Adidas, Chrysler - although the details of their problems may not be. The time span ranges over several decades, although most of the cases involve fairly recent events. In cases where the mistakes occurred several decades ago - such as the Edsel, and Montgomery Ward's dictatorial and no-growth management - the circumstances and what can be learned are far from dated.

A propos du livre

Présentation de l'éditeur

This is a successful casebook that presents contrasting cases of management mistakes and successes, providing insights into the art of managerial decision–making.
∗ Covers the importance of public image, the need for focused growth, the power of judicious imitation, and prudent crisis management.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 1986
• Langue: anglais
• ISBN 10: 0471817007
• ISBN 13: 9780471817000
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 294
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible