The Consultant's Guide to Proposal Writing: How to Satisfy Your Clients and Double Your Income - Couverture rigide

Holtz, Herman R.

Couverture rigide

ISBN 10 : 0471830445 ISBN 13 : 9780471830443

Editeur : John Wiley & Sons Inc, 1986

Synopsis

A how-to guide that focuses on marketing strategies and tactics, detailing usefulness of proposals in marketing of consulting skills. The book offers training in the art of writing effective proposals, outlining typical proposal-writing problems, anticipation of the client's needs, and research, along with the most effective ways to use proposals to achieve marketing goals, teaching the basics of effective writing in proposal preparation. Also included are 37 illustrations of principles.

A propos du livre

Présentation de l'éditeur

THE CONSULTANT′S GUIDE TO PROPOSAL WRITING

Third Edition

When clients make the decision to hire you, they are putting more than money on the line. They are also putting their company′s future and its reputation in your hands. That′s why your success depends on your ability to gain prospective clients′ complete confidence, not only in the solutions you offer, but in you –your capabilities and character.

In this latest edition of his bestselling guide, Herman Holtz–the "Consultant′s Consultant"–shows that the most effective means of doing this is with a strategic, well–written proposal. But that′s only part of the picture. He also shows you why and how a winning proposal, when correctly used, is an indispensable tool for forging lasting relationships with clients and increasing income.

The first book devoted exclusively to this critical consulting skill, The Consultant′s Guide to Proposal Writing takes you through all of the steps involved in researching, planning, designing, writing, and presenting winning proposals. Drawing upon nearly three decades of experience as a successful consultant to both government and Fortune 500 companies, Herman Holtz shares everything he knows about what clients really want to see in a proposal and how to give it to them. He also provides valuable tips on effective language and design, what information to include and what to leave out, how not to undersell or oversell yourself, and how to generate interest in additional and future services.

This Third Edition has been thoroughly updated to cover all of the important technological advances that have occurred since the last edition, as well as important new trends in the consulting markets themselves. You′ll find a new chapter on how to market yourself in cyberspace via Web sites, e–mail, and other online resources, plus a new section on the latest in desktop publishing technology and how to make the most of it. This edition also features guidance for the growing numbers of consultants specializing in proposal writing, and for professional writers who would like to add proposal writing to the services they offer clients.

The Consultant′s Guide to Proposal Writing, Third Edition gives you everything you need to know to simplify one of the most difficult consulting jobs–winning clients.

From America′s foremost expert on consulting, a complete guide to developing winning proposals

A winning proposal is more than just a statement of proposed consulting services. An effective, well–crafted proposal is a valuable marketing tool that can:
∗ Win new clients
∗ Generate new business from established ones
∗ As much as double your income!

In this updated Third Edition of America′s #1 consultant′s guide to proposal writing, Herman Holtz –the "Consultant′s Consultant" –tells you everything you need to know to research, design, write, present, and get the most out of winning proposals. He tells you what clients are really looking for in proposals and how to give it to them. And he shows you how to:
∗ Get the most out of the latest desktop publishing technology
∗ Market yourself via the Web, e–mail, and other online vehicles
∗ Find and tap key online research sources
∗ Discover the keys to creativity
∗ Avoid common errors in proposals
∗ Safeguard your proposal against piracy
∗ Solve the problem of page–limited proposals
∗ Develop cost, technical, presentation, and competitor strategies
∗ Sell to the government
∗ Make the bid vs. no–bid analysis and decision

Quatrième de couverture

From Herman Holtz, America’s foremost expert on consulting, here’s a complete guide to marketing your consulting services The Consultant’s Guide to Proposal Writing Second Edition This updated edition has answers to all the questions that arise during the process of developing a proposal where to begin, how it should look, what to include, and what to leave out. It emphasizes practical, "how–to" advice on

• How to sell to the biggest customer of all, the government (see page 275)
• How to avoid some common errors in proposals (see page 22)
• Do you have to be the low bidder? (see page 131 for some surprising answers)
• How to safeguard your proposal against piracy (see page 113)
• Why clients want proposals, and what they look for in a proposal (see page 117)
• How to solve proposal production problems (see page 254)
• How other consultants devise winning strategies (see page 40)
• How to copyright your proposal instantly and at no cost (see page 113)
• How to develop cost strategies (see page 43), technical strategies (see page 118), presentation strategies (see page 186), and competitor strategies (see page 193)
• How to find the keys to creativity (see page 138)
• How to solve the problem of page–limited proposals (see page 257)
• How to produce graphics at virtually no cost (see page 211)
• How to make the bid/no–bid analysis and decision (see page 90)

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 1986
• Langue: anglais
• ISBN 10: 0471830445
• ISBN 13: 9780471830443
• Reliure: Relié
• Nombre de pages: 312
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible