Synopsis
This new edition of the text has been reorganized for greater clarity, and contains new chapters and updated data and statistics. An overview of the hospitality industry, covering all aspects of management, is provided. There are new chapters devoted to travel and tourism, advanced technology and franchising. The new organizational structure makes it easier for the instructor to teach students about the industry in terms of its major segments. Topics covered include the restaurant business, institutional food service, automating operations and services in hotels, tourism generators, marketing in the hospitality industry, and much more.
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Présentation de l'éditeur
Rave Reviews from Students and Instructors on This Classic Introduction to Management in the Hospital Industry From Instructors . "The industry practice notes bring a contemporary focus to the text, and case studies are thought–provoking and will provide an excellent basis for classroom discussion." –Patricia R. Agnew, Johnson & Wales University "I find the text a valuable source of information for our introductory course." –James D. Bennett, Indiana University–Purdue University, Indianapolis ".very clear, down–to–earth style, easy to understand, and very well written." –John W. Dunn, Santa Barbara City College "The new edition enables the students to take a concept or fact and tie it to the real world." –Paul J. Myer, Northwestern Business College From Students . "The authors′ writing style is easy to follow and held my interest for pages at a time." –Larry Slade, Colorado State University "Concepts were clearly explained and ′real world′ examples supported the theories." –Saskia Villamil, Northern Virginia Community College Reflecting rapidly changing industry trends, Introduction to Management in the Hospitality Industry, Sixth Edition consolidates all aspects of foodservice, lodging, and tourism operations into an up–to–date, comprehensive overview of hospitality management. This fully revised edition focuses on problem–solving tools managers use to achieve their goals, with topics ranging from sales, service, and marketing to the fundamentals of management.
Biographie de l'auteur
TOM POWERS, widely recognized for his pioneering work in hospitality education, is Professor Emeritus at the School of Hotel and Food Administration at the University of Guelph in Ontario, Canada. CLAYTON W. BARROWS is Associate Professor at the School of Hotel, Restaurant & Tourism Administration at the University of New Orleans in Louisiana.
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