Articles liés à Why They Buy: American Consumers Inside and Out

Why They Buy: American Consumers Inside and Out - Couverture rigide

Settle, Robert B.; Alreck, Pamela L.

 
9780471844570: Why They Buy: American Consumers Inside and Out
Couverture rigide
ISBN 10 : 0471844578 ISBN 13 : 9780471844570
Editeur : John Wiley & Sons Inc, 1986

Synopsis

In an era of unprecedented affluence and consumer buying power, understanding the reasons that make people buy is crucial to designing, packaging, marketing and advertising a product or service. This book brings marketers face to face with the American consumer - young and old, yuppie and hardhat, single and married - and the hidden needs, motivators and physical and psychological influences behind their buying habits. This book reveals how consumers learn about their options in the marketplace and develop attitudes toward products and brands, stores and services, and explores how social roles, demographics and life stages affect consumer behavior.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
1986
Langue
anglais
ISBN 10 
0471844578
ISBN 13 
9780471844570
Reliure
Relié
Nombre de pages
368
Coordonnées du fabricant
non disponible
Personne responsable
non disponible