Repositioning Asia: From Bubble to Sustainable Economy - Couverture rigide

Kotler, Philip; Kartajaya, Hermawan

 
9780471846659: Repositioning Asia: From Bubble to Sustainable Economy
Couverture rigide
ISBN 10 : 0471846651 ISBN 13 : 9780471846659
Editeur : John Wiley & Sons (Asia) Pte Ltd, 2000

Synopsis

The Asian financial crisis has served as a catalyst for much-needed change, and made an urgent repositioning effort throughout the region critical. This text is intended to co-ordinate and guide such an effort. It provides a new model for the future of Asian business, one which extends the prospect of vital and sustainable growth to economies and companies which have struggled to survive in recent years. While the authors make reference to several macro-economic and national development concepts, their core analysis stems exclusively from the frameworks and principles of strategic marketing management. Their view is that a entire nation or even region can benefit just as much as a single company from using strategic management concepts to determine where it should be heading and how best to get there.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons (Asia) Pte Ltd
Date d'édition
2000
Langue
anglais
ISBN 10 
0471846651
ISBN 13 
9780471846659
Reliure
Relié
Nombre de pages
244
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780470820803: Repositioning Asia: From Bubble to Sustainable Economy

Edition présentée

ISBN 10 :  0470820802 ISBN 13 :  9780470820803
Editeur : John Wiley & Sons (Asia) Pte..., 2002
Couverture rigide