Countertrade: Practices, Strategies, and Tactics - Couverture rigide

Alexandrides, C.G.; Bowers, Barbara L.

Couverture rigide

ISBN 10 : 0471847119 ISBN 13 : 9780471847113

Editeur : John Wiley & Sons Inc, 1987

Synopsis

The practice of countertrade - accepting goods as partial or complete payment in international operations - has a variety of uses and benefits for business. This book outlines effective strategies and organizational structures for executing countertrade operations and explains the unique aspects of countertrading with government buyers by contrasting it with conventional trading with private business. It also shows how corporations can use it to penetrate new markets, increase market share, and establish new trading operations. While the book is applications-oriented, it explains the forces leading to the development of countertrade practices and gives enough background information to allow corporations to prepare convincing proposals for buyer countries. Also included is a directory of countertrade service organizations, a strategic process chart for transactions and a countertrade synery matrix.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 1987
• Langue: anglais
• ISBN 10: 0471847119
• ISBN 13: 9780471847113
• Reliure: Relié
• Nombre de pages: 236
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible