Articles liés à How to Succeed as an Independent Consultant
Synopsis
Readers of this guide are shown how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct- mail, and newsletters - with samples of successful copy writing in each area. Holtz also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendices review available desktop publishing hardware and software, and there is a reference listing of periodicals and other books on desktop publishing. The previous edition of this book was published in 1983.
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Quatrième de couverture
The classic guide to consulting now updated and more comprehensive than ever!
This latest edition of the independent consultant’s bible addresses all the ways the business of consulting has changed since the last edition including new information on using the Internet for marketing and on the special concerns of internal consultants. Full of no–nonsense, step–by–step techniques for setting up your consultancy and bringing in clients, this helpful, handy guide will show you how to:
- Find more leads and close more deals
- Leverage technology to meet business needs and enhance productivity
- Market yourself and your services more effectively than ever online and offline
- Write effective proposals that sell your ideas
- Make a winning impression in meetings with new clients
- Win over clients by knowing what to listen for when discussing potential projects
- Control your cash flow and spot the warning signs of trouble
- Excel at public speaking and give killer presentations
- Negotiate, set fees, and draft contracts so you come out ahead
- Deal successfully with the IRS
- Uncover new profit centers you didn’t know about
Biographie de l'auteur
HERMAN HOLTZ was a nationally recognized authority on business and consulting, and the author of more than forty–five business and professional books.
DAVID ZAHN is a preeminent authority on consulting. He is the cofounder of Clow Zahn Associates, a consultancy whose clients have included Kraft, Coors, Hallmark, RJ Reynolds, Johnson & Johnson, Campbell s, Tropicana, Dr. Pepper, Ocean Spray, Nabisco, and many others.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurJohn Wiley & Sons Inc
- Date d'édition1988
- ISBN 10 0471847291
- ISBN 13 9780471847298
- ReliureRelié
- Langueanglais
- Numéro d'édition2
- Nombre de pages424
- Coordonnées du fabricantnon disponible
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How to Succeed as An Independent Consultant
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How to Succeed as an Independent Consultant
Edité par
John Wiley & Sons Inc, 1988
ISBN 10 : 0471847291
ISBN 13 : 9780471847298
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Couverture rigide
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Etat : Very Good. 1988. 2nd Edition. Hardcover. "Includes index. Bibliography: p. 387-390. Commissioning organisation: Herman Holtz. xvii, 406 p. ill. 24 cm. Publishers leatherette. Fine clean copy with bright gilt title on spine, well defined edges and tight binding, clean and crisp pages. 2nd ed." Keywords: "Business, Finance & Law - Sales & Marketing - General,Subjects - Business, Finance & Law - Sales & Marketing - General". Not a first edition copy. . . . Books ship from the US and Ireland. N° de réf. du vendeur KEX0139869
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How to Succeed as an Independent Consultant
Edité par
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ISBN 10 : 0471847291
ISBN 13 : 9780471847298
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Etat : Very Good. 1988. 2nd Edition. Hardcover. "Includes index. Bibliography: p. 387-390. Commissioning organisation: Herman Holtz. xvii, 406 p. ill. 24 cm. Publishers leatherette. Fine clean copy with bright gilt title on spine, well defined edges and tight binding, clean and crisp pages. 2nd ed." Keywords: "Business, Finance & Law - Sales & Marketing - General,Subjects - Business, Finance & Law - Sales & Marketing - General". Not a first edition copy. . . . N° de réf. du vendeur KEX0139869
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How to Succeed as an Independent Consultant
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How to Succeed as an Independent Consultant by Holtz, Herman R.
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How to Succeed as an Independent Consultant
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