Secrets of a Successful Mail Order Guru: Chase Revel - Couverture rigide

Tepper, Ron

Couverture rigide

ISBN 10 : 0471848573 ISBN 13 : 9780471848578

Editeur : John Wiley & Sons Inc, 1988

Synopsis

Recounted in this book is the story of one of America's greatest mail-order geniuses and points out by his example the most valuable lessons for aspiring entrepreneurs. Included here are detailed explanations of his famous success stories, such as the placement of a [44.00 ad' in the Wall Street Journal that turned into a [15-million-a-year business and his artificial diamonds direct-mail campaign. The 12 'hats' of direct marketing are explained, how to pick products that will sell and psychological and motivational aspects of the direct mail buyer.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 1988
• Langue: anglais
• ISBN 10: 0471848573
• ISBN 13: 9780471848578
• Reliure: Relié
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible